Top 50 Indie Chartman Group has introduced aluminium can recycling facilities at its award-winning flagship Winning Post site at Haldon Hill on the A38 outside Exeter, in a pilot scheme for the forecourt sector.
Chartman director Clive Sheppard said it had introduced three recycling bins to encourage more recycling on forecourts.
He added: "We hope to scale this up to all eight Chartman sites after Christmas, and then in turn, through the PRA, the whole forecourt industry, thereby making a significant contribution to recycling activity."
The recycling scheme has been organised by Every Can Counts, which is sponsored by the metal industry and drinks companies including Red Bull and AG Barr.
It aims to promote drinks can recycling and has set up a national programme.