Costcutter Supermarkets Group has launched a major value campaign for its 2,600 independent store owners, which will see the traditional January promotions period spread through to the middle of March.

The Love Local Deals campaign will feature Love £1 Deals, Love Half Price or Better and “killer deals” on everyday essentials from major brands and also the group’s own brand.

The campaign runs until 9th March and Costcutter says it is supported by investment of over £500,000 in marketing and media including consumer leaflets, in-store marketing, POS, press and digital advertising and social media activity.

Daniel Quest, retail director, Costcutter Supermarkets Group, commented: “January is the traditional focus for retailer discount campaigns, with February and early March often neglected, other than specific promotions for Valentine’s Day, Shrove Tuesday and Easter, if that falls early.

“We want to help members to drive maximum footfall and increase their sales across the first quarter of the year and Love Local Deals will help our retailers maintain momentum and keep their customers visiting more frequently and shopping more often.”