To celebrate the recent launch of Relentless Inferno, Coca-Cola Enterprises (CCE) is giving readers the chance to win outers of the energy drink.
Launched in August, Relentless Inferno delivers the same ’No Half Measures’ functionality as original Relentless but with a fruit taste. By providing consumers with the chance to enjoy Relentless outside of purely functional usage, CCE says Inferno is already attracting new consumers to energy drinks and driving growth of the category.
Relentless Inferno has a rrp of £1.09, the same as Relentless.
It should be merchandised next to Relentless in coolers and at other key impulse points in the store.
Five prizes of three outers of the drink are available to readers.