This month Coca-Cola Enterprises (CCE) is launching Powerade Energy, which it says is the first soft drinks product that is positioned to provide ’dual energy’. The current energy offering in this country consists of two main types of products stimulate energy drinks and revive energy drinks. Powerade’s new ’dual energy’ proposition will enable CCE to meet consumers need for a third type of energy sustained performance energy.


The drink comes in two pack sizes: 500ml and 375ml PET bottles in orange and berry flavours. To help sustain the energy of your business this summer, CCE is giving readers the chance to win outers of Powerade Energy. There are five prizes of three outers up for grabs.