Wetstock management specialist Fairbanks has launched a new website, fairbanksglobal.com.
The new website is customer focused enabling new and existing customers to access a wide variety of resources, articles and guides ranging from legal environmental compliance to top tips on how to manage fuel stocks. Users will also be able to watch customer testimonials and company films based on the market size they operate in.
One of the new features of the website is a responsive design capability, which adjusts the content displayed to fit any screen size for optimum viewing. Customers will still be able to access all of the management reports and services that Fairbanks offers by logging into their secure accounts.
Gareth Jenkins, business account manager, explained: “We know our customers are very busy people, so our wetstock management service is designed around making their lives easier, ensuring their business is run as efficiently as possible. When designing the website it was essential for it to directly reflect this ethos.
“Using a design which is responsive means our customers can access information on the latest products and services as well as seeing ‘live’ stock levels and tank gauge alerts while on the move, giving them 24/7 visibility of their wetstock data, wherever they are.”
Managing director Bob Conlin added: “After 18 years of growing Fairbanks and raising standards of wetstock control, the feedback about SIR (Statistical Inventory Reconciliation) analysis and real-time data is that it is still something of an enigma. I am really pleased that this new website is a ‘shop window’ which can help forecourt retailers around the world better understand how third party wetstock management can improve their business.
“We want to remove the mystery surrounding SIR and allow retailers to have visibility of their wetstock and improve the efficiency of their business. The initial reaction to the new look has been very positive.”