GlaxoSmithKline (GSK) says it is exploding onto the UK energy shots market with a massive £13m marketing investment to support the launch of Lucozade Alert Plus. Developed specifically for UK consumers and underpinned by GSK’s extensive soft drinks expertise and market credibility, the company says Lucozade Alert Plus will be instrumental in building a £114m energy shots category in the UK by 2013.

Lucozade Alert Plus orange is available in a 60ml pocket-size format and comes in 12x60ml shelf-ready packaging. Rrp is £1.49. A ’Sharpen up. Fast’ message features on each bottle. Alert Plus is said to help mental performance, focus, memory and alertness.

The company has five prizes of mixed product to give away to readers of Forecourt Trader.