Greggs has agreed a trial with motorway service provider Moto to open bakery shops in motorway service locations.
The trial is being undertaken in two Moto services and will be operated under a franchise agreement. The first of these will be in Lymm, Cheshire, planned to open in December.
This will enable Greggs and Moto to assess the market for a Greggs bakery within motorway services and also the viability of a franchise, which is new for Greggs. The trial will run for 12 months and then a decision will be taken on whether to roll out to at least 30 locations across the Moto network.