Gulf has launched a new promotion in partnership with 20th Century Fox and its new animated film Mr Peabody and Sherman.

All customers who purchase fuel at Gulf forecourts until 18 February will be given a special transaction reference which can be used to enter the competition by SMS or online to win an European family holiday for four.

The competition is in conjunction with DreamWorks’ animated film Mr Peabody and Sherman, which will be released in cinemas on 7 February.

The prize holiday is designed to emulate the escapades experienced by Mr Peabody and Sherman in the film and comprises a holiday for four people to luxury hotels in Athens, Paris and Florence.

For a second prize there’s also a Mr Peabody and Sherman telescope.