Gulf Oil International has agreed a long-term partnership with Manchester United. The deal makes Gulf Manchester United’s global lubricant and fuel retail partner.
The partnership was launched in Manchester, with Gulf Oil vice president international, Frank Rutten joining Manchester United’s commercial director Jamie Reigle together with a number of first team players and former Manchester United stars at the Club’s AON Training Complex.
The Manchester United partnership with Gulf runs initially until the end of the 2018-19 football season and marks the largest single partnership ever undertaken by the global oil and fuel brand.
The agreement will give Gulf Oil International access to Manchester United assets including the club crest and player images, and Gulf’s orange disc will feature on the club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
Rutten said: “Gulf is regarded as an iconic brand in motorsport circles, but this is a truly exciting opportunity for Gulf to expand beyond our motorsport sponsorships and to stand on the global stage – showing the ambition and growth aspirations of the brand.
“This partnership with Manchester United brings together two brands with incredible heritage, a pride in performance excellence and the ability to listen to the wishes of their customers – the fans, in the case of Manchester United – and turn this into action. We are extremely excited about the prospect of moving forward together.”
Manchester United group managing director Richard Arnold commented: “While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots. Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the Club.
“Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football. Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”