Gulf has returned to West Wales in an impressive way – in conjunction with the area’s largest convenience store. Siop y Frydiau, which translates into Shop by the Falls, on the busy A484 at Cenarth, has been subject to a £500,000 rebuild which included the reintroduction of fuel after an absence of more than 20 years.

The site is owned and operated by the James’ brothers. Andrew James said: “The nearest petrol outlets are three miles away and our customers had been asking us to reintroduce fuels for several years. The rebuild of the shop was the perfect opportunity and we are already reaping the rewards.

“Gulf has a good reputation in this area and its staff understand the dynamics of the independent operator. The company’s area sales manager has been very supportive .”

The Nisa-branded 3,000sq ft store serves a large local community and also caters for tourists. Andrew said shop sales have already exceeded pre-build levels and continue to rise.