HTEC, the supplier of card services to many forecourt operators, has announced a major new contract with Morrisons.
The contract, for the design and build of the loyalty platform for Morrisons new price match and points card ‘Match & More’, commenced earlier in the year and the roll-out of the new bespoke loyalty platform has been completed across all Morrisons outlets. The new contract is described as a significant extension of the company’s existing contract with Morrisons and a further deepening of the relationship.
HTEC was responsible for the development of the purpose-built loyalty platform and will provide ongoing technology, hosting and maintenance support.
The solution is capable of automatically crediting Morrisons’ cardholders with the difference between Morrisons price match guarantee and any competing lower offer. Shoppers will also be able to collect extra points on hundreds of featured products and fuel, and after 5,000 ‘March & More’ points are accumulated, customers receive a £5 voucher at the till. Customers will also receive offers tailored to their previous shopping habits as captured by the card.
Crawford Davidson, customer services director of Morrisons, said: “Match & More is the most comprehensive price match and points scheme in the UK. HTEC has been a trusted technology supplier to us for many years and has a long history of delivering sophisticated loyalty platforms. We naturally turned to them for our Match & More offering.”
Jeremy Lewis, chief executive of HTEC’s parent company Universe, added: “Universe’s relationship with Morrisons is long-standing and we have a well-established understanding of the group’s technology and customer needs. We were delighted to partner with Morrisons over such a ground-breaking loyalty scheme. It is testament to our expertise in designing innovative retail solutions and our passion for customer care.”