James Hall & Co, the Spar wholesaler for the north of England, has made a host of changes to its WebSpar system, to provide a better digital experience for Spar retailers.
Introduced over 10 years ago, WebSpar is the company’s own internet network specifically for the Spar retailers it supplies. The new WebSpar 2.0 has been redesigned based on feedback from retailers over the last 12 months.
WebSpar 2.0 has a simpler, intuitive design, and content on the site will be bespoke to each retailer, thanks to a login page at the start.
For example, if a store is non-licenced and doesn’t sell alcohol, this retailer will not see any alcohol products, news or information that isn’t relevant to them.
The design is responsive, so retailers can use any device including laptops, tablet and mobile as well as their back office PCs.
The revamped site also includes a new and improved live weather feed, product recalls and alerts, latest news, deals and promotions, and new product launches from both branded and own label. There is also a new search facility, and product images are now much bigger and of better quality, and product information available is much more comprehensive.
Peter Dodding, James Hall & Co sales & marketing director, said: “While the current WebSpar has been a good communication tool for the past few years, technology has moved on significantly and we wanted to reflect this with WebSpar 2.0.
“We took on board all the feedback that retailers gave us about WebSpar, and came up with this clearer, simpler and more intuitive layout.
“We are really confident that our retailers will find it much easier to navigate around the site and find exactly what they’re looking for.”