Maxol is trialling a new corporate identity for its service stations. The oil company plans to install the new branding at 50 forecourts by the end of 2012 and the rest of the 200-plus network will be completed over the next three years.

The change in forecourt signage is just one element of the corporate identity change process that is being rolled out to all divisions within the Maxol Group. A site near Lucan in Dublin was the first forecourt to receive Maxol’s new look.