Maxol is trialling a new corporate identity for its service stations. The first station to receive Maxol’s new look is at Adamstown on the Newcastle Road near Lucan in Co. Dublin and the second will opens today (August 9) at Dunmore Road in Waterford city in the south east of the country. Maxol plans to install its new identity at 50 stations by the end of 2012 and to complete all its 200-plus network over the next three years.

The change in forecourt signage is just one element of the corporate identity change process being begun, as the new identity will also be introduced to all divisions within the Maxol Group.