To support the launch of McVitie’s Medley’s first-ever TV campaign and the product’s move into the convenience channel, UBUK is giving readers the chance to win £50-worth of McVitie’s Medley products. There are five prizes.
The £2m campaign aims to build awareness of the range’s new 40g on-the-go bars that are now available in the convenience channel, alongside the current six-pack carton format already available in grocery multiples.
The two on-the-go varieties are HobNobs, Raisins & Milk Chocolate and Digestives, Hazelnuts & Milk Chocolate. The eat-now range includes two permanent 49p price-marked packs to grab the attention of shoppers.