Morrisons claims it is offering market-leading rewards on its fuel as it launched its new look Morrisons More loyalty card.
The new look card is being sent to existing card holders and offers customers 10 points per litre of fuel, which Morrisons says is more than comparable loyalty cards.
Customers with the card are given five Morrisons More Points per pound spent in store, and when they earn 5,000 points they receive a £5 voucher – to be branded the Morrisons Fiver.
With the new card customers will also earn five Morrisons More points for every £1 spent in Morrisons’ cafes.
Morrisons group marketing and customer director Andy Atkinson said: “We have listened to what our customers tell us they want from a Morrisons loyalty scheme. They enjoy earning points every time they shop with us and being rewarded with £5 vouchers – their Morrisons Fivers. But they also said that they want to earn points across our stores, including in our customer cafes.”