Moto Hospitality has taken on the Domino’s pizza franchise and is set to open up 43 on Britain’s motorways.

The first two stores, due to open this spring, will be on the M4 at Leigh Delamare East in Wiltshire and the M40 at Cherwell Valley in Oxfordshire.

Both will open during the early part of 2011. The stores will be franchised, in line with all Domino’s sites in the UK, and will be operated by Moto.

The stores will run a full Domino’s menu, be open until 11pm in line with traditional Domino’s trading hours and allow passengers to order ahead using an iPhone or mobile optimised website.

Tim Moss, chief executive of Moto, said: “Domino’s is a great brand to have in our portfolio. Over recent years, we have added a range of high street brands to our service stations and the addition of fresh pizza will undoubtedly be very popular with our customers.”