JTI has created a new website for the trade, JTI Advance, designed to provide retailers with a comprehensive guide to the category.

Richard Kellaway, JTI’s head of wholesale, symbols and independents, commented: “The investment in the new trade website will complement face to face contact provided by our sales force who will continue to deliver an unrivalled service.

“The website will be available on mobile, tablet and desktop and provides key business tools including margin calculator, training guides and downloadable PDFs and much more.”

Throughout the launch period, retailers will be visited by JTI sales representatives to help with registration and provide a contact ID which will allow retailers to access to the website.

Jeremy Blackburn, JTI’s head of communications, said: “To ensure JTI Advance delivers the right solution for retailers, JTI has incorporated insights from key independent retailers into its design and build.

“Reinforcing our leadership in trade communication and to guarantee the website is 100% user-centric, JTI hosted a workshop with key retailers to uncover their needs and challenges. JTI’s salesforce will be working closely with retailers during the launch period in September and October to help demonstrate how retailers can get the most from the website.”

For more information on JTI Advance and how to access the site ahead of their visit, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503.