Members of the National Federation of Retail Newsagents (NFRN) London district have pledged their support for The New Day national newspaper ahead of its launch on Monday (February 29).

Together with NFRN national president Ralph Patel (front left) and chief executive Paul Baxter (front second left), they can be seen displaying new point of sale material that was handed out to them at the district council meeting to put up in their stores to promote the new title to their customers.

Urging all NFRN members to get behind next week’s launch, Ralph Patel said: “I am delighted to fully endorse this launch. It’s one that I will be giving 100% of my support to and I hope that NFRN members will do so too, with eye-catching and strong displays.”

The New Day will be published Monday to Friday. It will be available for free on its first day and then will be trialled at 25p for two weeks before retailing at 50p.