Palmer and Harvey has launched its new transactional website. The online site, offering 24-hour ordering, is designed to provide greater flexibility to customers and add real value to their businesses.

Palmer and Harvey already provides customers with atelesales service and over recent years has continued to invest in retaining and nurturing its personal and direct contact with its customers. The new website provides an expanded service where retailers can place or top up their orders at any time, day or night.

The site, which was trialed extensively with a small number of retailers, is easy to navigate and designed to be convenient, quick and simple to use. Like the best consumer-facing websites, customers’ past orders and ‘favourite’ items will be uploaded and logged on the system, and those products recommended by Palmer and Harvey will all be clearly listed. Retailers will also be able to search for products by category or type. Mobile access and unique user benefits are also in development for future service enhancement.

Accessed via the Palmer and Harvey main website, customers will be able to choose from 7,000 chilled, ambient and frozen lines. Delivery will be made within 48 hours of ordering, the same time for delivery as those orders made through the telesales systems and offers all the same great prices that are already available. Palmer and Harvey regularly price checks 400 best selling lines against Cash and Carry prices.

Commenting on the new transactional website, Richard Hayhoe, marketing director at Palmer and Harvey said:

“Our site is unique in that it is fully integrated with our existing telesales system. Our face-to-face contact with our customers is something we pride ourselves on and it remains a central to our service offering. However, in order to meet increasing demand for greater flexibility, we have supplemented this service with our new transactional website, which is designed to add real value to the busy lives of those retailers who use it”.