The PRA has called on the Government to consider carefully the potential impact on retailers of standardised packaging for tobacco.
The Government is to carry out another review into imposing plain packaging products just four months after announcing the results of a previous consultation.
The Department of Health has announced that a review into the effectiveness of plain packaging for tobacco in Australia will conclude in March 2014.
Brian Madderson, chairman of the PRA said: "There is clear evidence that plain tobacco packaging would be detrimental to retailers."
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