Premier, Booker’s symbol group, has exceeded 3,300 Premier stores in the UK, which includes the recruitment of 330 new members into the group during the last financial year.
This follows the relaunch of Premier in February to help retailers ‘sell more and make more’ with new sales opportunities through food to go, kids zone, bigger packs, non-foods and ‘feed the family.’ Premier also refreshed the fascia and imagery to be more contemporary and to reflect what is expected from a modern convenience store.
“It is Premier’s job to help retailers make more profits as they are facing a whole raft of new legislation that all impacts their bottom line profits and I’m pleased with the progress we have made,” said Martin Swadling, director of Premier.
“We have taken the learnings from our trial store in Sheffield and rolled them out across the estate with over 100 now reflecting this. We are proud to be serving our 3,300 members and even more delighted that we have over 330 new independent retailers who have recognised that Premier will really help them drive their business forward.”
Manvir Singh, of Premier Chahal Convenience, Barton, Cheshire, who was the 3,300 store said: “I’m delighted to be the 3,300 Premier store. I have joined from another symbol group as I believe Premier offers me and my business new and better ways of selling more and making more profits. The promotional package is second to none, own-label products deliver fantastic quality and I have the added support of my local Booker branch, as well as deliveries. Although it’s early days, I know we’ve made the right choice with Premier."