An iPad Mini and washroom maintenance kit have been announced as the prizes for this year’s Best Forecourt Loo competition, sponsored again by retail supplies specialist RS Sales and Distribution, following the successful launch of the campaign last year.

The competition will again run via a Facebook campaign, which will give retailers the chance to engage with their customers, and encourage them to vote for their services at www.facebook.com/BestForecourtLoo.

Research has shown that the majority of your customers consider the lack of well-maintained toilet facilities as the greatest source of irritation about a service station.

Most believe that either introducing toilets or improving the existing facilities is the number one step forecourts could take in order to attract more female shoppers.

The main criteria to be a winner of this year’s award include: quality of facilities, appearance, hygiene, cleanliness, accessibility, maintenance and signposting plus, of course, a supportive customer base. All you have to do is send in your nominations with relevant photography to merril.boulton@wrbm.com, so that we can put your facilities online to face a public vote. The site with the most ’likes’ (subject to complying with the competition criteria) will be named as Best Forecourt Loo 2014. The deadline for votes is Friday, March 14. The winner will receive an iPad Mini 16GB, plus a washroom maintenance kit.

The results will be announced on Tuesday, March 25 at the National Convenience Show, which runs at the NEC Birmingham from March 24-26.

Topics