The Regent name – a familiar sight on petrol pumps until the late 60s – is set to return to UK forecourts with the launch of a new proposition for independent retailers, available from Texaco’s network of equity distributors.
The modern Regent proposition will combine a 21st-century image with the traditional values of friendly local service and value for money, according to Andrew Cox, manager ED sales, Europe. “The new Regent package is designed to meet the needs of independent retailers who are looking for a strong, recognisable brand that will add value to their business,” he said. “Regent offers a modern image with a strong heritage that motorists will recognise, backed up with local service and quality products. We believe there are a significant number of independent retailers who are looking for precisely the kind of package Regent offers.” In addition to the modern graphics, Cox said the Regent brand – which was acquired by Texaco in 1967 – offers a network of 28 regional offices in the UK providing retailers with effective support and fast delivery, a comprehensive suite of card processing facilities, competitive merchant fees, administration and billing support, as well as local marketing and sponsorship assistance.