Mace and Cadbury are running a Halloween competition, challenging Mace retailers to create a spectacular Halloween display in-store.

The competition, which runs until 31st October 31, is encouraging retailers to use in-store theatre to drive footfall and profits around Halloween, the third biggest retail event of the year.

To help retailers make their shops truly stand-out in the run-up to Halloween, Mace will be supplying bespoke ghoulish shelf barkers alongside detailed Halloween planograms. The top two Halloween displays will win a luxury Cadbury hamper.

Simon Harris, brand development manager at Palmer and Harvey, said: “Halloween is third only to Christmas and Easter in terms of retail sales. Suppliers have been really creative this year with Halloween sweets and treats perfect for convenience stores. Party items and alcohol are also potential gold mines at Halloween. Spending a couple of hours decorating your store really will pay off in terms of getting more people through your door.”

Information on the Halloween competition has been sent out to all Mace stores as well as advice from Cadbury to help retailers make the most of their Halloween display. Cadbury recommends retailers stock up on top-selling lines, including the 2011 Halloween best seller, Screme Egg, which can now also be purchased in 150g sharing bags. Cadbury is also offering a new range of scary confectionery such as the Crunchie Spider and dead head sharing bags.