A new Sainsbury’s forecourt and store opening tomorrow will represent a major milestone for the supermarket giant as the number of Sainsbury’s Local stores exceeds its supermarkets for the first time.
The store, Sainsbury’s Balsall Common Local in Coventry, is the 594th Sainsbury’s Local.
Mike Coupe, Sainsbury’s group commercial director, said: “We know the trend among customers is to shop little and often as this helps them stick to their budget and cut down on food waste. Our Local stores, with their convenient locations and emphasis on fresh food, something very much part of our heritage, are in a fantastic position to help customers do this.
“There is no sign of this trend abating and, with only 6% of the population living within a 15 minute walk of a Sainsbury’s Local, there’s plenty of opportunity for us to grow, creating jobs for local people and helping to revitalise high streets and communities across Britain as they bring increased footfall and trade.”
Sainsbury’s has pledged to open two new convenience stores each week during 2013/14.