Sainsbury’s has launched a loss-leading promotion offering 10p per litre (ppl) off fuel.

From Thursday 25th July, until Wednesday 31st July, customers who spend £60 or more in a single transaction in store will receive a coupon entitling them to 10p off per litre of fuel. Customers who order their groceries online with Sainsbury’s will receive a coupon with their delivery.

The offer will be publicised with a major campaign in the national press, on TV and online, and in-store.

Richard Crampton, Sainsbury’s head of fuel, said: “With recent research suggesting families are thinking twice about going away in the car, we hope our 10 pence off each litre of fuel promotion will help them go further for less this summer.

“We constantly monitor prices at the pump and we’re committed to delivering great value on everything we sell. We know that fuel is a big expense and we’re committed to helping families balance their budgets as the summer holidays begin.”