One of Forecourt Trader’s Top 50 Indies is marking the run-up to the first derby of the rugby league season with a coffee selfie campaign.
Hull-based Sewell on the go is asking fans to show support for Hull FC or Hull KR by purchasing a Costa coffee with their team’s branded cup, at any of its 12 fuel and convenience stores across the city.
Customers will be encouraged to tweet a photograph, or selfie, to @sewell_retail, with their club’s hashtag, #COYH for Hull FC or #WEAREHKR for Rovers.
Patrick Sewell, managing director of Sewell on the go, explained this was a fun way for customers to show their support ahead of rugby league’s biggest derby.
He said: “Being a local independent business, we know how much of a buzz derby day creates across the city so it’s great to join forces with both clubs and put a social media twist on the rivalry ahead of Easter weekend.
“We have stores close to both grounds so it’ll be interesting to see, from the tweets and selfies stats, if there is still an east and west Hull divide between supporters.”
Votes and selfies will be displayed on a ‘stats’ board at www.sewellonthego.co.uk in the lead up to the game, and the winning team will be announced at half time on the match day.
The best selfies from Hull FC and Hull KR supporters will win a meet and greet with a player from their team, over a coffee, at one of the Sewell stores. Signed shirts are also up for grabs.