Shell has teamed up with former Formula 1 TV presenter Jake Humphrey to launch Shell V-Power Nitro+ unleaded and diesel - two new fuels designed to reduce engine deposits that can impair vehicle performance

Developed by Shell Scientists, Shell V-Power Nitro+ fuels represent the next generation of Shell’s premium performance fuels and will replace Shell V-Power unleaded and diesel fuels which will be phased out from today (April 18, 2013).

Developed with Scuderia Ferrari, Shell says the innovation behind the new fuel lies in the enhanced Friction Modification Technology (FMT). The new formulation contains 25% more FMT than previously. It is designed to instantly reduce friction in critical engine areas which helps the engine to turn more freely, unlocking energy which can help lead to improved acceleration and power delivery.

Shell claims the diesel Shell V-Power Nitro+ Diesel contains the company’s most powerful detergent technology to date. It has been specially formulated to deliver a faster and more effective clean-up of diesel fuel injection systems, which helps to restore and maintain engine power.

To mark the launch of Shell V-Power Nitro+ fuels, Shell challenged Jake Humphrey to test his driving abilities and improve his performance via a series of exercises and manoeuvres. The course was designed with the support of Ferrari Drivers Giancarlo Fisichella, Davide Rigon and Gianmaria Bruni.

Motoring enthusiasts can watch Jake’s performance at

Jake said: “I’ve spent the past four years travelling the world with the F1 circuit and have seen first-hand how Shell share with Ferrari the passion for performance in motorsports. They’ve competed in over 500 races together and that is a testament to the fuels Shell produce. It’s a thrill to know that when I fill up with Shell V-Power Nitro+ Unleaded I will experience the same technology that is developed for Ferrari on the track, in my own car.”

David Moss, Shell UK & Nordics retail general manager, said: "Shell V-Power Nitro+ fuels come with a racing seal of approval having been inspired by the Shell Technical Partnership with Ferrari, the titans of Formula One racing. At Shell, we are committed to making better fuels for our customers. Formula One helps us to deliver those better products.

"Our Shell V-Power Nitro+ fuels are the result of more than 60 years of innovation and shared passion for performance with Ferrari in the motorsports arena and we’re excited about giving UK drivers the opportunity to try them for themselves and experience just what these new fuels can do.”