Tesco has today launched a new style of promotion enabling customers to save up to 20ppl off fuel, as predicted in the March issue of Forecourt Trader.
The supermarket giant claims Clubcard Fuel Save is the only scheme of its kind in the UK, because it will operate over a longer term, it does not involve a one-off minimum spend, and it is administered through the Clubcard rather than a paper voucher.
Tesco says it is responding to its research showing more than half of shoppers (51%) find it hard to take advantage of traditional fuel promotions when a minimum spend is required. It also reports that a third (31%) say they don’t benefit at all from them because the terms are either too expensive or not promoted on the items they need to buy.
The new scheme offers customers 2ppl off a single fuel transaction for each £50 spent in store. Savings can be redeemed straight away or accumulated with subsequent transactions over a calendar month with a cap on the discount of 20ppl. Savings not used in the first month can be used any time during the subsequent month.
The launch follows a trial of the scheme across Tesco’s stores and forecourts in Wales.
Chris Bush, UK managing director of Tesco, commented: “Petrol prices are forcing families to make tough choices. By introducing Clubcard Fuel Save, we can do our bit to make everyday life easier. Nearly three in four users who took part in the trial said the savings we’re offering would make a big difference to their budgets. We’re delighted to be rolling this out nationally.”
The launch came just a day after Tesco and Asda announced cuts in the price of their fuel. Peter Cattell, category director for Tesco Petrol Stations, said: “We reduced the price of petrol and diesel at all of our filling stations by 1ppl. As Britain’s biggest fuel retailer this means more motorists can make savings and earn Clubcard points at Tesco’s Petrol Filling Stations than at any other fuel retailer."
Asda said motorists would pay no more than 132.7ppl for diesel and 126.7ppl for unleaded petrol.
Andy Peake, Asda’s petrol trading director, said: “With Asda’s latest price cut we’re now seeing the lowest price on diesel since July 2012. We’re the only supermarket that has a national price cap on fuel, ensuring drivers know the price they will pay at the pump regardless of where they live.”