Texaco Supreme was relaunched in the UK on March 6 with a "Save 10p per litre on Supreme Fuel" promotion across 100 sites in the North West.
Running for six weeks to April 16, customers buying Supreme fuel receive 10 Star Rewards points per litre, equivalent to a 10ppl saving.
The promotion encourages customers to "treat your car to Supreme and save 10p per litre" and has been supported by radio and digital advertising across the region. And following the North-West campaign, the promotion is set to be rolled out across the UK.
Usman Patel, director of Mabco Petroleum, said: "We ran the ’Save 10p per litre on Supreme Fuel’ promotion earlier in the year and were very happy with the results.
"The new point-of-sale material is striking and the message rang true with many of our customers."
Andrew Cox, Valero’s director of sales and marketing, commented: "We’re confident that the offer will encourage many new customers to treat their car to our Supreme fuel."