Air1, Yara International’s AdBlue brand across Europe, announces a price increase for its AdBlue, effective from November 1, 2011.
The increase is due to the strong rise in prices for urea, the main raw material in the production of AdBlue. International urea prices have climbed significantly over the summer and already a number of AdBlue suppliers around Europe have announced price increases since September. High-specification urea is the raw material for AdBlue.
Rolf Isberg, Global Head for Air1 at Yara International, stated, “There has been a strong demand on urea all through the summer and prices have continued to go upwards. As a market leader and a highly committed player, Yara will continue to deliver value to our customers using our vast production and supply network.”
Details of the new pricing structure are being communicated to customers on a country-by-country basis.
AdBlue is a high-quality urea solution that is injected into the SCR (Selective Catalytic Reduction) catalyst on trucks, enabling the transformation of harmful emissions from diesel engines into harmless water vapour and nitrogen. This allows trucks to meet the more stringent European Union restrictions on exhaust gas emissions that came into effect in October 2006.