Major Irish fuel and convenience brand, Topaz has agreed an exclusive supply deal with greeting card publisher and franchisor, Card Connection. Card Connection’s four franchisees based within the region will now deliver and merchandise the company’s range of greeting cards to 120 Topaz forecourts throughout the Republic of Ireland.
“Topaz has redefined the service station experience for Irish consumers in recent years,” confirms Andrew Cutler, sales and franchise director, Card Connection. “Topaz is much more than just a fuel retailer and offering Card Connection’s range of almost 1,500 greeting cards will now help to extend the company’s offering within its convenience stores even further.
“Our franchisees first began the roll-out of Card Connection seasonal stock in time for last Christmas,” continues Cutler. “This was a challenge given the unprecedented weather conditions, but our franchisees delivered! Despite the difficult economic situation in the region, the greeting card market remains buoyant and we are looking forward to continuing to supply Topaz stores through our strong franchise network and helping the forecourt managers to add new revenue streams through the sale of our products.”