Ireland’s largest fuel and convenience retailer Topaz, has launched its own brand AdBlue product which is now available across its network of more than 340 service stations.
AdBlue fill points have been introduced to most new diesel vehicles in Ireland, including tractors in 2012 and new cars last year.
AdBlue, which is injected into the exhaust gases before they enter the atmosphere, helps reduce emissions, while also reducing the cost of fuel for drivers. It is estimated that Euro 4 and Euro 5 vehicles equipped with Selective Catalytic Reduction (SCR) technology obtain a fuel saving of approximately 5% (Euro 4) and 7% Euro (5).
The introduction of Topaz AdBlue to the network’s general lubricants product offering is the latest in a number of measures taken by Topaz in promoting fuel efficiency and awareness among consumers.
The Topaz AdBlue 1.89L is available across the company-owned and dealer network at €12.99.
Speaking at the launch of Topaz AdBlue, Jack Condon, lubricants manager at Topaz, said: “To meet the latest Euro 6 emission limits most modern diesel engines will have a separate tank requiring this product and with the launch of Topaz AdBlue we are providing a solution which our customers will need, while also trying to educate our customers to the dangers of running out of AdBlue.
“If a driver chooses to ignore the AdBlue warning light on their dashboard their car will slow down and ultimately stop when it runs out of AdBlue.
“To develop this product we worked in line with car manufacturers to deliver an off the shelf approved product which comes in a spill proof bottle and with a fill nozzle that makes topping up simple for our customers. Our Topaz AdBlue also complements our Topaz Quality Fuels in that SCR technology also helps increase fuel economy and further assists in reducing fuel emissions.”