Total UK is to withdraw its Tops loyalty card scheme in May following a decline in the number of customers using it.
The company said that research had found that targeted promotions were more popular than long-term point-collecting schemes.
A spokesperson said: "By withdrawing the Tops card scheme, we will be able to provide customers with targeted promotions, which will be better aligned with their expectations and desires, both now and in the future."
Customers will be able to collect points at Total service stations until April 9th and can redeem points until May 7th, 2007. The company is writing to all active card users to explain the withdrawal of the programme and how they can redeem their points.
Information will be available on leaflets in stores and on the following websites: www.total.co.uk and www.topscard.com
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