Welsh forecourt retailer Brian Llewelyn a’l ferched, in Eglwyswrw, Pembrokeshire, was announced as the winner of the UK’s Best Forecourt Loo award at this week’s Forecourt Show held at the NEC in Birmingham.

Asif Ayub, managing director of pump-top promotions specialist Fast Trak, which sponsored the competition, presented the award and prize of an Ipad Mini to Steffan Llewelyn Jones, who has worked in the family business with his mother Sian for nine years.

The annual competition was run via a Facebook campaign, encouraging retailers to engage with their customers and persuade them to vote for their forecourt. The site with the most ‘likes’ won. Brian Llewelyn a’l ferched achieved an amazing 133 ‘likes’.

Sian said she was “absolutely delighted to win, because I’m passionate about the business – and passionate about my loos”. She said she was “seriously proud of the Ladies toilets”, with its feminine touches; including a quote by Audrey Hepburn. However the mirror in the gents bears the slogan ‘looking good’, and Facebook comments from customers included: “the men’s loo is by far the best in South Wales!”

The site is used to winning, having been successful at the prestigious Forecourt Trader of the Year Awards, winning Best Forecourt Retailer in the up to 2.5mlpa category in 2012 and 2013.