Women are bigger spenders than men in forecourt shops, according to research from Harris International Marketing.
Based on feedback from 6,000 shoppers at BP, Texaco, Esso, Q8, Jet, Fuelforce, Shell and Total sites, women, who still account for 37% of all forecourt shoppers, spend an average of £4.48 per visit, compared to £4.09 by men.
However, there are few differences between the sexes in their top purchases. The top three purchases for both genders were newspapers, confectionery and cigarettes.
Tom Fender, managing director of HIM, said: “You may be surprised by the lack of differences, but are the behaviours so similar between men and women because the offer is so one-dimensional – only targeting men?”