Andrew Rutter 2

Andrew Rutter will be working more closely with Nisa’s key accounts

Nisa has promoted Andrew Rutter to head of key accounts within its sales and retail team.

Andrew has over 25 years experience in the independent retail and wholesale sector, including a spell at Spar wholesaler AF Blakemore, and has played an integral part in Nisa since 2012, says the symbol group.

He originally joined Nisa-Today’s as head of retail development, before taking on his most recent position as regional manager for the south. In his latest role he led a team of retail development managers, overseeing support for more than 700 independent Nisa stores across the south of England.

In his new position, Andrew will oversee the strategic management of key accounts within Nisa’s portfolio. His responsibilities will include fostering strong relationships with key partners, enhancing service delivery, and defining a five-year sales strategy aimed at driving profitable growth and deepening retailer loyalty.

Speaking about his new appointment, Andrew Rutter says he isthrilled” to be working more closely with Nisa’s key accounts “to ensure we are delivering a best-in-class service”.

He adds: “Over the years, I’ve seen first-hand how strong partnerships can drive success, and I’m eager to build on these relationships to achieve even greater results. Nisa has a fantastic team, and I’m looking forward to working collaboratively to deliver growth and innovation for our partners and Nisa.”

Katie Secretan, Nisa’s director of sales & retail, welcomes Rutter’s appointment: “Andrew’s extensive experience, deep understanding of the independent retail sector, and passion for delivering excellence make him the ideal candidate for this critical role.

“His leadership will be instrumental in strengthening relationships with our key accounts, driving forward our sales strategy, and ensuring that our partners continue to thrive in an ever-challenging market. I have every confidence that Andrew will make a significant impact in this new position, and I look forward to working with him to deliver our ambitious plans.”

Nisa’s sales and retail leadership team earlier this year welcomed Taranjit Singh Dhillon as head of retail, Ian King as head of business development, and it saw the promotion of Joy McAleese to head of wholesale.