Mars has launched an array of new products for next Easter while reducing the number of lines it’s offering to retailers from 28 to 19.

The company says the change follows retailer feedback and will allow it to concentrate on its core sellers.

New products for 2009 include the Malteaster filled chocolate bunny, designed to appeal to the impulse market. The bunnies sit in boxes of 32 with an individual rrp of 59p. There is also a new design across the entire Maltesers range, including mini eggs and gifting Easter eggs, which aims to deliver better standout on-shelf.

At the premium end of the market, Mars has launched a new Galaxy All Block Collection egg which contains a 200g hollow egg with Galaxy milk, Galaxy raisins, almonds & hazelnut and Galaxy dark bar. The elegant pack is aimed at shoppers looking for a special gift. Rrp is £9.99.

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