Tropicana is launching a multi-million pound
marketing campaign. Called Tropicana: Your Daily Ray of Sunshine, it aims to brighten consumers’ mornings and firmly establish the juice as part of their daily ritual. The campaign launches this month with national TV and press advertising that will run until the end of April. Tropicana will also be running a sampling campaign where 250,000 households will wake up to find a surprise delivery of Tropicana on their doorsteps. These "delightful little rays of sunshine" will direct people to the Tropicana Breakfast Club, an online loyalty site with more than 100,000 members.
The campaign also sees the roll out of an on-pack promotion with Virgin Experience days across its entire single serve 330ml range.
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