BelVita has a new on-pack promotion which is giving shoppers the chance to win a trip to Finland – officially named as the Most Positive Place on the Planet, according to the Wellbeing Research Centre.
Shoppers have to purchase any pack from the BelVita range and scan the QR code for their chance to win. Four lucky entrants will win one of the grand prizes of a trip to Finland, worth up to £6,500. In addition, instant win prizes will be up for grabs every day, including 90 wellness days and 1,000 x £50 cash prizes. .
In addition, Belvita is giving retailers the chance to get involved in the promotion too. Independent and affiliated retail store owners and managers can head to Mondelēz International’s trade facing website www.snackdisplay.co.uk and fill out the entry form to be in with a chance to win prizes for their staff and store.
There are £750-worth of Amazon vouchers for staff (15x £50) up for grabs as well as a stock prize worth £200. The winner will also receive the opportunity to have a Mondelēz International team member run sampling in their store for up to four hours.
With a closing date of May 31, retailers simply need to register or log in to their account on Snackdisplay.co.uk for their chance to enter.
Nancy Moore, brand manager for BelVita at Mondelēz International, says: “The promotion has tested very positively with consumers, so retailers should be sure to stock the full range of participating BelVita products to make the most of this unique promotion and help drive biscuit sales in their stores. What’s more – we’re delighted to be bringing retailers their very own version of the promotion and the chance to win some big prizes, so don’t delay – enter today!”
The promotion runs until May 2025 and is supported by a 360-campaign including digital and OOH advertising.
