Cadbury has added Cadbury Dairy Milk (CDM) Caramel Nibbles to its bitesize range.
The Nibbles are small buttons of CDM chocolate with a caramel filling. They come in resealable 175g bags, rrp £1.79.
To communicate the launch, the Caramel Bunny is returning in an outdoor and press advertising campaign as well as in PR, sampling and online activity. Total media spend is more than £1m. Point of sale material is available.
Cadbury says CDM Caramel Nibbles should be merchandised alongside the rest of its bitesize range, which includes Cadbury Clusters, Raisins and Peanuts and CDM Giant Buttons. According to AC Nielsen figures, the existing range is already worth £21.9m.
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