Butterkist has a new pack design which aims to improve consumer perception of the snacks by including clear calorie messaging on the front of all packs. Packs are also colour coded to help consumers find the flavour they want more easily on shelf. And the back of packs have been revitalised to include cross-selling messages, telling consumers about the breadth of the Butterkist range.

Butterkist brand manager, Helena Blincow, said: "The re-invigorated packaging reinforces Butterkist at the forefront of the popcorn market. The new pack designs strengthen the brand’s offering for existing fans and will offer stand out for retailers looking to secure new consumers to the category."

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