FT Diageo expands RTD offer

Diageo is launching two new premix cocktails from two of its biggest spirits brands - Gordon’s Pink Martini (5% ABV) and Smirnoff Passion Fruit Martini (5% ABV).

Gordon’s Pink Martini mixes Gordons Premium Pink Distilled Gin, with raspberry juice and natural berry flavours.

Smirnoff Passion Fruit Martini mixes Smirnoff No. 21 Premium Vodka with passion fruit juice and natural fruit and vanilla flavourings, and is lightly carbonated.

Anita Robinson, GB marketing director at Diageo, said: “At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”

Gordon’s Pink Martini and Smirnoff Passion Fruit Martini will be available in 12 x 250ml cans, 8 x 250ml cans and PMP.