Cadbury Twirl is entering the sharing arena with the launch of Twirl Bites bite-sized chunks of Twirl in a bright purple and yellow bag.

The new product is backed by a £2.8m media spend including TV and outdoor advertising as well as in-store point of sale material.

Cat Norman, brand manager for Twirl, says: "The new Cadbury Twirl Bites sharing bag has been designed to address consumer demand for sharing products and to launch Twirl into another occasion. With the Twirl brand in 12% growth and the number one chocolate single on the market (Nielsen stats), we are confident we can repeat this success with this new format."

Recommended retail price is £2.03.

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