Percy Fox & Co is extending its Blossom Hill Classics range with the introduction of two new flavours: fresh & juicy white; and smooth & spicy red. According to Nielsen data, Blossom Hill’s Classic soft & fruity red and crisp & fruity whites are the UK’s number-one selling branded red and white wines in the off trade.

The new flavour extensions have been launched to help drive new shoppers to the category by offering something to suit a broader range of consumer tastes. Percy Fox said the new flavours have proved to be "highly incremental" to both the brand and category during trials growing the total Blossom Hill Classics range by 30% with sales of smooth & spicy red being incremental to the brand (Millward Brown data).

The new launches will be supported with point-of-sale material that will focus on the taste of the new wines.

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