KP Nuts has launched this year’s Christmas campaign with out-of-home (OOH) print and digital billboards, digital advertising and a competition to win the ultimate Christmas jumper raising money for Save the Children.

The £500,000 campaign pokes fun at some modern food fads, drawing attention to KP Nuts’ heritage as a classic Christmas nibble.

The aim of the campaign is to position KP Nuts as a central part of festive entertaining. Static and moving OOH displays, along with digital advertising, remind consumers to stock up on KP nuts, the original finger food, for Christmas.

Sue Mackay, KP Nuts marketing manager, said: “KP Nuts are perfect for gatherings that happen throughout the year, as well as the traditional festive season.

“By conveying this message through our Christmas campaign we anticipate a sales uplift for retailers as we remind consumers that KP Nuts are the original finger food for Christmas.”