McVitie’s Minis biscuits and Jaffa Cakes are available in new grab & go packs for impulse.

The 40g packs are said to be a more convenient size for consumers and come in a counter display case of 24, designed to drive visibility in-store.

Mark Sugden, customer marketing director at UBUK, believes the new format will boost impulse sales. "We expect this activity to drive 30% growth across biscuits.

"We would advise retailers to site the cases near the till or confectionery to make the most of the profit potential," he says.

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