Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.
Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black cherries to deliver intense fruit refreshment while pressed red grape offers a blend of apple cider and red grapes for a refreshing, smooth taste. Bulmers Nº17 is being renamed and repackaged as Bulmers Cider crushed red berries & lime to coincide with the arrival of the two new lines.
Martin Porter, off trade sales director at Heineken in the UK, said: "Genuine product innovation is crucial to maintaining sales and momentum in the modern cider category and flavoured cider has been a key driver of this success."
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