Mondelez International is launching the world’s number one chocolate chip cookie Chips Ahoy! on to the UK market. The brand, which has a 50-year heritage and a worldwide value of more than $1bn (Euromonitor data), will be available in two variants which are exclusive to the UK.
Chips Ahoy! popcorn candy chip and crispy choco caramel are made with special dough that is designed to melt quickly in the mouth.
Mondelez believes the launch will drive incremental sales for the biscuit category by recruiting younger consumers. It expects Chips Ahoy! to become a £50m brand in the UK.